Featured Work

Zigged when the industry zagged and brought some fun to the world of work. Built Upwork’s brand foundations, tone of voice, and a campaign to bring it to life. This Is How We Work Now is a stake in the ground letting the world know that the way we work has changed forever and for the better. The campaign got some awards, was named one of the best ads of the year, and increased Upwork’s first brand mention by 1,089%

Featured Work

Brought unity to the design of Upwork’s brand from marketing to product while avoiding a sea of visual sameness in tech. The visual work stands on a foundation of sound strategy to help it grow and flex over time while remaining consistent and true to Upwork’s core.

Featured Work

Helped one of history’s most famous brands rethink the way they launch products for today. We took a page out of the tech handbook and made a product launch that felt more like that of an iPhone than a bike (in a good way).

Featured Work

Remote happy hours suck and COVID took away the ability to grab coffee with our coworkers. So how do we connect in a disconnected world of work? Answering this question led us to reimagine the way Upwork markets freelancers to their dream companies.

Featured Work

Where do you find the perfect person for your team? With Upwork the answer is anywhere. In this campaign, that went from concept to delivery in 6 weeks, we used clever set building and storytelling to humanize freelancers and let businesses know that the best talent in the world is found around the world.

Featured Work

COVID cancelled all the bike shows so we threw the biggest one in the world and gave all the proceeds to the independent builders impacted by the pandemic. The campaign ran for a full week with new bikes being posted every day on HD’s Instagram feed. The “show” even had performances by Harley’s favorite bands and special drops where fans could buy No Show merch.

Featured Work

Took a risk and left my agency job to help Steph Curry build a content platform for the world’s biggest basketball market—China. Scrappy was the name of the game and we ended up building a platform to house original content, branded partnerships, merch drops, and more.

Recent Work

Upwork’s brand spot at the beginning of the pandemic was heavy, but for good reason. The world was changing and so was the world of work. The work also got people in creativity talking about how working from home might just work.

AI is as much a buzzword as it is a real threat (or opportunity) to workers. So when the conversations about AI started around the world, we launched a campaign in 4 weeks to address the existential question “will AI replace us?” The Campaign included full page ads in the New York Times and Wall St Journal, a vision film, as well as homepage takeovers on some of the most popular sites for our audience.

Charities raise 50% of their funds in just 6 weeks of the year, so when Uber partnered with Meals on Wheels, we wanted to give them a way to raise money all year round while helping recruit new volunteers. The resulting campaign partnered four artists with Meals on Wheels clients to tell their stories through plates that would in turn help fund MoW and feed seniors around the country.

Labor Day is all about the workers, so who better to design Budweiser’s Labor Day can than Upwork freelancers? We partnered with Bud and ran a talent search on the Upwork platform to find Deuce Studio from London who took on the task. The campaign heroed the workers and their work that launched alongside the new can.

DRTV uses fake people and fake companies to tell their story. We did the same, but admitted it. This series of ads pokes fun at the world of DRTV while exploiting all the strategies that make it effective. In the spots, fake entrepreneurs talk about their fake company and the only real thing is the results they are getting with Upwork.

Relaunched the world’s oldest motorcycle magazine to a million subscribers. Harley Davidson had been running HOG magazine for years, but as the brand matured away from “hell yeah, brother” to something more contemporary, they wanted to reconnect with their roots and revive The Enthusiast, the magazine HD first launched decades prior. The result is a beautiful and refined magazine that went out to readers and riders around the world.

Partnered with Buck to create a series of cute things for Uber like this and this and this. They showed all the things you can do if you don’t drive.

Freelancing is hard. Who better to tell you how to do it then the people who are doing it right right now. We tapped some of Upwork’s most successful freelancers to spill their secrets to success and used a studio off the Upwork platform to bring them to life.

With In(ter)dependent we set out to celebrate the resilience and talent within the Black community by highlighting Black professionals from our own platform. The work was featured in Campaign and not only featured talent from the Upwork platform, but was made in-part by our talent as well.

The class of 2023 is entering one of the toughest job markets in recent history. We used our platform and our access to work experts to help them enter the workforce in the way that works for them. The campaign aligned with the college graduation season and was hosted across Upwork’s social platforms.

Dusted off the camera and shot a campaign with Giannis Antetokounmpo to launch his new fragrance Str8 Freak.